The campaign was focused on reducing stigma around mental health with an emphasis on encouraging employers to consider mental health and wellbeing in the workplace.
I wrote messaging and created a design brief for leaflets and posters, liaised with printers and distributers, advertised a breakfast briefing with Zac Goldsmith at the Chamber of Commerce, recruited and supported two locum staff to help create a business database and started planning the social media presence around the campaign.
Richmond Council were particularly interested in an anti stigma campaign because of some recent issues they had had surrounding sheltered housing in the borough. However one of the things I found most interesting were the responses to some of the calls we made to local businesses. We were hoping to speak to them about the ways that Richmond Mind could help them improve the wellbeing of their staff. The resources or training offered were completely free and at this stage all they needed to do was express an interest.
Some of the replies we received as soon as Mind – the mental health charity – was mentioned were quite telling. I particularly remember: “Oh we’re all fine here” and “Are you sure you’ve called the right place? We’re a marketing agency?”
Because of course marketeers don’t get stress, anxiety or depression?!
It’s attitudes to mental health in the workplace like these that make me feel very glad that I will soon be starting work with Time To Change as a workplace health consultant. Despite the excellent work of local and national anti stigma campaigns there is still a lot of misunderstanding, fear, stigma and embarrassment about mental health out there.
Clare was a joy to work with. She worked through ideas for our campaign, formed a project plan and acted on it very effectively. She is professional and tenacious and I would highly recommend her.
Val Farmer – CEO Richmond Borough Mind