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Mental Health Awareness Campaign Support

Posted on October 29, 2013December 7, 2013 by Clare Foster
A quick summary:
  • Reducing stigma around mental health
  • Mental health in the workplace
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This summer I provided interim support for the CEO of Richmond Borough Mind in the initial Screen Shot 2013-10-29 at 15.46.20stages of organising a campaign for World Mental Health day in October 2013.

Reducing stigma around mental health

The campaign was focused on reducing stigma around mental health with an emphasis on encouraging employers to consider mental health and wellbeing in the workplace.

I wrote messaging and created a design brief for leaflets and posters, liaised with printers and distributers, advertised a breakfast briefing with Zac Goldsmith at the Chamber of Commerce, recruited and supported two locum staff to help create a business database and started planning the social media presence around the campaign.

Mental health in the workplace

Richmond Council were particularly interested in an anti stigma campaign because of some recent issues they had had surrounding sheltered housing in the borough. However one of the things I found most interesting were the responses to some of the calls we made to local businesses. We were hoping to speak to them about the ways that Richmond Mind could help them improve the wellbeing of their staff. The resources or training offered were completely free and at this stage all they needed to do was express an interest.

Some of the replies we received as soon as Mind – the mental health charity – was mentioned were quite telling. I particularly remember: “Oh we’re all fine here” and “Are you sure you’ve called the right place? We’re a marketing agency?”

Because of course marketeers don’t get stress, anxiety or depression?!

It’s attitudes to mental health in the workplace like these that make me feel very glad that I will soon be starting work with Time To Change as a workplace health consultant. Despite the excellent work of local and national anti stigma campaigns there is still a lot of misunderstanding, fear, stigma and embarrassment about  mental health out there.

Clare was a joy to work with. She worked through ideas for our campaign, formed a project plan and acted on it very effectively. She is professional and tenacious and I would highly recommend her.

Val Farmer – CEO Richmond Borough Mind

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  1. Pingback: Organisational Healthcheck Consultancy for Time to Change | Clare Rose

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Wow! This is a wonderful example how good consultation and understanding your audience can lead to great quality information! The consultation, planning, and promotional plans show excellence in producing health information. This shows through in the end products – high quality and extremely well-tailored to the audience. The insight and thought that has gone into this is commendable. 

Dr Hannah R Bridges – HB Health Comms Ltd

Clare created fantastic bespoke moderator training and helped us develop our brand-new survivors’ community. She went out of her way to ensure that the training met our needs exactly by engaging in various in-depth discussions and learning about our sector. But beyond that, she also helped us to build our vision for the community and the community guidelines; created an editable handbook for our future use and changing needs as the community grows; and offered ongoing support with tweaking the training as the forum develops.

Venice Fielding - Cardiff Women's Aid

Clare highlights the wide range of feelings and reactions during and after pregnancy loss, the different impact that each experience can have on each individual and the diverse needs of those affected. Just as important, she acknowledges the difficulty of those who want to offer help, but aren’t sure how to, or when. She makes it easier for them to understand and empathise, and offers practical suggestions with knowledge and also with humility… This is what makes for such a special book, for which many many people will be grateful.

Ruth Bender Atik, National Director, The Miscarriage Association
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